Posted on by Peter Editor

Online Language Learning Program with Earn-Back

Update: As of February 2014, GamesforLanguage has been a completely free-to-use site. You can play all Quick Games online without registering. When you register, you can also play our online courses. Because of their format, the games and courses work best on the computer. On a mobile device, you can squeeze the frame to fit. 

For us, GamesforLanguage has been and continues to be an amazing resource. We have used it to learn and improve our Italian, French and Spanish, with the result that our travels are much enriched.

We enjoy the interaction with other language enthusiasts online, and love the challenge of learning new languages for the pure fun of it. And, we are very happy so see that old and new learners come to our site daily.

February 2012: As a new online foreign language learning site – we just celebrated our first anniversary in January – that uses a story and games as key teaching tools, we are still experimenting with the pricing structure for our programs. GamesforLanguage.com currently offers beginner/refresher courses for four (4) languages: French, Spanish, Italian, and German.

We are interested in attracting learners who either can't afford the expensive programs on the market or who find some of the free programs not sufficient or effective. Programs which require CDs, DVDs, or downloads also may prevent learners from practicing while traveling or at a lunch break during the day. We believe that frequent, ideally daily, “language breaks” will greatly accelerate the foreign language learning process. That's where an online program really works well!

During our free Beta phase we quickly acquired thousands of learners who wanted to try our free language program. (See also: "How to Play and Learn with Gamesforlanguage.com".) However, many of these learners were not motivated enough to “stick with it” and continue with the course.

On the other hand, there are clearly many who acquire language courses for hundreds of dollars (e.g. Rosetta Stone, Fluenz et. al.) and, because they now have “some skin in the game,” these buyers are quite motivated to use such courses. (They may also experience the “Rosetta Stone Effect” - but that's another matter...)

The G4l Earn-back program

That's why we came up with an innovative "earn-back your purchase price” offer. Maybe our purchase price of $29.95 per course is too low for anybody to consider having “skin in the game.” But for someone who is motivated to start learning a new language in 40 days, the incentive to earn back his/her purchase price by completing daily lessons with a 95% score should be irresistible. The first two (2) lessons of the 36-lesson course are free. The 40-day window for completing all remaining 34 lessons will also allow for some skipped/lazy days. The reimbursement of $.88 for each completed lesson with a 95% score also applies to each referral to our site. (One caveat: As some buyers also benefit from our “Play&Learn” coupons and our four-course package of $59.95, the per lesson reimbursement may be lower for some buyers and, in any event, cannot exceed the purchase price.)

We assume that some interested learners may doubt their own commitment to complete all or most of the lessons in 40 days. They may also doubt GamesforLanguage's commitment to proceed with the earned reimbursement 40 days after the purchase – but those who do, should keep in mind that we want to acquire our language learning customers by word of mouth and referrals and not by expensive marketing campaigns.